B2B SaaS Marketing Manager · Toronto, ON

Marketing that turns search, spend and content into pipeline.

I'm Shahzad, a marketing manager with 8 years across SaaS and regulated medical technology. I lead demand generation, SEO and AEO, paid acquisition and marketing automation, and I build the dashboards that prove what's working.

Get in touch See my work
+74%organic website traffic in 18 months
+52%inbound MQL volume from SEO and AEO
−31%paid cost per MQL through disciplined testing
+58%qualified demo requests after landing page redesign
About

Analytical, hands-on, team-first.

I've spent my career at the point where strategy meets execution: owning the full digital program, managing teams and agencies, and still writing the copy and building the campaigns myself when it counts.

Most recently I ran marketing for safety and compliance SaaS companies selling into construction and industrial markets. Before that, I managed multi-market campaigns for Carl Zeiss Meditec in Berlin, where every asset had to clear regulatory review on time. I hold a Master's in Marketing, Management & Analytics, and I've built AI-assisted content workflows that cut turnaround from 8 days to under 3.

Experience

Where I've made an impact.

SiteDocs

2025 – 2026 · Remote, Canada
Marketing Manager
  • Led a three-person team in a high-volume SaaS environment with weekly 1:1s and quarterly OKRs, running 40+ concurrent initiatives without bottlenecks.
  • Owned the full digital program: SEO and AEO, Google Ads, LinkedIn paid, landing pages and CRO, with Looker Studio dashboards tracking MQLs, CAC and pipeline in real time.
  • Led messaging architecture and copy for a 14-page website overhaul with an external development partner.
  • Introduced an AI-assisted content workflow with Claude and ChatGPT, cutting turnaround from 8 days to under 3 and lifting output by 60%.
  • Partnered with the VP of Sales to sharpen ICP targeting and buyer messaging for construction and industrial safety managers.
  • Built the marketing budget model and managed agency and freelancer relationships against pipeline targets.
+74% / +52%

Organic traffic and inbound MQL growth over 18 months

$28K

Annual ad savings redirected to content after a 31% cut in cost per MQL

Workhub

2020 – 2024 · Remote, Canada
Marketing Manager
  • Replaced ad-hoc marketing with an integrated 12-month plan across paid search, email, SEO and gated content.
  • Ran Google Ads and LinkedIn campaigns end to end for a compliance SaaS product targeting SMB safety managers in Canada and the US.
  • Built HubSpot automation, lead scoring and sales handoffs, reducing average lead response time by 40%.
  • Created an SEO content calendar from Search Console and SEMrush gap analysis, driving steady long-tail organic traffic.
  • Mentored a junior coordinator to independently own email production and social scheduling within 6 months.
19% → 28%

Email open rate, alongside 38% subscriber list growth

+58%

Qualified demo requests from two redesigned landing pages

Carl Zeiss Meditec AG

2018 – 2020 · Berlin, Germany
Marketing Coordinator → Senior Marketing Coordinator → Creative Project Lead
  • Built segmented Salesforce Marketing Cloud journeys for ophthalmologists and surgical centres, refined through A/B testing.
  • Led website content updates across English and localized European markets for clarity, brand and search intent.
  • Managed end-to-end production of multi-market campaign assets with internal designers and external agencies.
  • Served as liaison between marketing, regulatory affairs, product and agencies to secure compliance sign-off on schedule.
−22%

Campaign asset delivery time via a standardized brief and shared tracker

+34%

Email engagement in European surgical ophthalmology, adopted into the global playbook

Toolkit

Platforms I work in every day.

Digital Advertising

Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Display Network

Analytics

GA4Looker StudioSEMrushSearch ConsoleHubSpot Reporting

Email & Automation

HubSpot Marketing HubSalesforce Marketing CloudMailchimpActiveCampaign

CMS & Web

WordPressWebflowHubSpot CMSHTML / CSS

CRM

HubSpot CRMSalesforce

Creative & AI

Canva ProAdobe InDesignFigmaLoomClaudeChatGPT

Project Management

AsanaNotionClickUpMonday.com
Education

Credentials.

Master's, Marketing, Management & Analytics

South Westphalia University of Applied Sciences

Baccalaureate (Hons) in Business

Forman Christian College

  • Google Ads Search Certification, Google
  • Google Analytics 4 Certification, Google
  • HubSpot Marketing Software Certification, HubSpot Academy
  • Member, Canadian Marketing Association (CMA)

Looking for a marketer who can own the pipeline?

I'm open to marketing manager and senior demand generation roles in B2B SaaS, remote or in the Greater Toronto Area.

shahzadmq@outlook.com